Don’t put all your eggs in one basket.
Remember back in 2020 when athletes like Odell Beckham Jr were converting their salaries into bitcoin? Well, we had an idea to convince incoming NBA rookies to convert their salaries into a better investment vehicle: iShares ETFs. We teamed up with 5 incoming NBA rookies to form the iShares Future Baller$.
Originally, we were going to hijack the NBA Draft with a funky QR code-covered draft day suit...
Awards:
Shorty Awards:
Silver Honor in MULTI-PLATFORM CAMPAIGN
Audience Honor in FINANCIAL SERVICES, MULTI-PLATFORM CAMPAIGN
Effie Awards:
2023 SILVER FINANCE
Credits:
Agency: DDB SF
Role: Senior Copywriter
Art Director: Chris Park
CD: Jo Cresswell, Sian Coole
CCO: Ben Wolan