Can your 🍎 do that?
We teamed up with Jaden Smith to show how much more you can do with an 🍎 using a Samsung Galaxy than with an Apple iPhone.
Then we sent influencers an apple box and asked them to do more with an 🍎 using Galaxy AI
@samyigolf exploded an 🍎
@drexlee inflated an 🍎
@jamesandcaleigha spent a day in the Big 🍎
@antxana made an 🍎 disappear
@victoriajameson took an 🍎 to the streets
Then we went to Times Square and told everyone to cut their 🍎 out of the picture. Literally.
Credits:
Agency: BBH NY
Director: Mashie Alam
ACD Writer: Jesse Custodio
CD: Francisco Valenzuela
CW: Kathryn Nicolai
AD: Madeline Honig
ECD: Estefanio Holtz
CCO: Erica Roberts